There are mainly 6 channels
- Your Demat Account
- Through advisors/ banks etc
- Online through respective Mutual Fund Sites
- Direct through Mutual Fund registrars - CAMS/Karvy
- Direct to Mutual Fund Offices - by post/physically hading over
- Dedicated websites which offers various mutual fund schemes
Demat Account makes sense only for people investing directly in stock markets and so not everyone would have it.
Advantage:
- You can buy/ redeem a MF with click of few buttons right at the comforts of your home.
- You have consolidated portfoilo in one place. So becomes easy to manage.
- No tedious process of form filling or giving documents every time you buy MF.
- Invest instatly. Suppose markets fall suddenly @ 2:30 then you can invest before 3:00 to get the same day NAV & hence buying at lower price.
Disadvantages:
- Its the most costly channel. Even with abolition of entry load demat accounts like Reliance Money charges 2.25% for buying Mutual Fund.
- Not all schemes are offered by all demat accounts.
Through advisors/ banks etc
You have a financial advisor for you and you can buy from him directly. You just need to call him & he would collect the form & required documents from you.
Advantage:
- Easy process of investment.
- Good channel for people who are not net savvy.
- If you have a good finacial planner they advise you good schemes.
- Fee based system: You need to pay your advisor either an annual fee / viting fee or commission based fee.
- The advise may not be in your interest and he may advise you funds where he gets high commission. (unfortunately this is what happens most of the times)
This is a very good channel & I personally prefer this. But the problem is very few MF offers this facility. But then you can always find good achemes among them.
The process of investing online through MF sites is more or less similar for all MFs.
- You can either download the form from their sites of fill it online (if they have the facility).
- Fill up the form & attach your attested copy of PAN Card, bank cheque photocopy along with the payment cheque.
- Fill up the PIN agreement form available on their website. This is necessary as you would need a PIN Number to log in to your MF account.
- Courier these filled forms & documents to respective MF adress, or subit it physically to their registrars - CAMS/KArvy.
- In about 2 weeks you would receive the PIN number & wholla you are all set to invest online.
- You have all the advantage of Demat account here.
- No commission/ fee or hidden costs.
- the first investment should be in physical form. So you need to invest through your advisor/ or other physical channels to start with.
- All Mutual Funds have different websites & different Pin numbers. So if you invest in large number of schemes tracking them would be difficult. Also you would need to remember multiple folio numbers and passwords.
- HDFC
- Reliance
- Principal
- Birla Sunlife
- ICICI Prudential
- TATA
- Quantum
- Morganstanley
- Kotak
- Franklin Tempelton
- UTI
- Fidelity
- Bharti AXA
- Mirae Asset
- SBI
- Sundaram BNP
Direct through Mutual Fund registrars - CAMS/Karvy
Advantage:
- Its a direct channel so no commssion whatsoever.
- You need to phsically go to office to submit. So not viable for everyone espicially in small towns. Every time you make an investment you need to fill up lenghty investment form. But if you invest in a fund which offers online invetment facility you can invest online subsequently.
Direct to Mutual Fund Offices - by post/physically hading over
you need to follow the same process as in case of submitting to CAMS/Karvy. But if you post it you would not be sure which day NAV would apply to your purchase. NAV applicable to your investment is the day when the MF office receives your form & documents.
Advantage:
- Its a direct channel so no commssion whatsoever.
- Every time you make an investment you need to fill up lenghty investment form.
- It may take 2 days for postal delivery so the purchase price remains uncertain.
you can choose any one by looking at their Mutual Fund Scheme coverage & other added services you desire. The process of opening an account is very similar for both of them.
- You need to fill up an online form.
- The filled up form is then emailed to you
- download the form from your email, take a print out, and sign at relevent places
- attach PAN Card, Bank Cheque photocopy, adress proof and a photograph along with KYC form and courier it to the adress provided.
- You get advantage of online investment just like demat account but without paying anything.
- There are other value added services which too comes free of cost
- The cutoff time here is around 2:00 (in www.fundsindia.com) & 1:20 (in www.fundsupermart.co.in) while if you go through direct online investment through MF sites it is 3:00.
Though this is the best channel so far personally I prefer www.fundsindia.com over www.fundsupermart.co.in because...
- Cutoff timing for equity funds is 1:20 in case of www.fundsupermart.co.in while 2:00 in www.fundsindia.com
- You cannot invest until you are KYC complaint through www.fundsupermart.co.in while you can invest upto Rs 50 thousand through www.fundsindia.com even without being KYC.
- www.fundsindia.com sends you prepaid courier and seems to have a better customer care. So you actually save your courier costs too.
Disclaimer: I do not endorse any product. All the opinions are my personal.





Useful post. How safe is it to go with FundsIndia.com? I prefer to go with online option. But confused whether to open online account with each fund house or go with FundsIndia website. Please advice.
ReplyDelete@ Anonymous:
ReplyDeleteThanks for your comment. There are a limited number of fund houses providing online facility. If all your investments are from such fund houses you can have online account for indivisual houses.
As per safety of FundsIndia.com is concerned, I don't think there is any issue. You would be receiving receipt for all your investments from the fund house & you can easily verify the same online from funds websites.
As far as I am concerned I do have an account with FundsIndia.com but still handle most of my investments on individual funds sites.
For me too, FundsIndia.com looks like an attractive option to invest through.
ReplyDeleteBut I am a little skeptical about the reliability, now that they offer Deposits and Direct Equity too.
Has anybody done any successful transaction through them?
@ Manish
ReplyDeleteYes they are providing good platform and a few days back I have myself bought a few funds through them. And I don't see any problem about reliability because all the transactions are recorded by your bank. And then you can verify if you have been allocated the respective units of Mutual Fund by checking through respective sites or their registrars - Karvy/CAMS.
And I don't see any reason why their offering Deposits and Direct Equity should make anyone skeptical!
@Amit
ReplyDeleteThanks a lot for your view...and sorry for such a late reply (I couldn't find this page again!)
I am just beginning to get aware of investments and stuff online (and in general), so didn't know what to expect when a website asks for a cheque leaf :D
Thanks again!
Hey Manish
ReplyDeleteNext time remember to bookmark such pages :)
What is the risk in investing through fundsindia.com ? Suppose that tomorrow the fundsindia.com shutdown for some reason, what will happen to the investments ? Another risk is they have personal information about you including bank a/c details - can this create a problem ?
ReplyDeleteAfter months of speculation I finally invested in a few mutual funds through FundsIndia.com
ReplyDeleteIt is really a hassle free and nice service. Plus I don't have an agent rushing me through the forms or funds, I can read at my own pace and choose on my own!
Thanks a lot for this post!!
Very Informative !! Thanks for all your efforts to explain in such a simple way !!
ReplyDeleteThanks, It is really a hassle free and nice service. Plus I don't have an agent rushing me through the forms or funds, I can read at my own pace and choose on my own!
ReplyDeleteHello,
ReplyDeleteI have purchased few Tax Saving MFs HDFC Tax Saver, BSF 96, and ICICI Pred. I have purchased this through agent (From the shop of Reliance Money).
I want to ask you if in future if I can't contact agent, how I would sell my Units?
Thanks a lot.
How safe FundsIndia & Fundsupermart ???? Does AMC send directly Physical Statements to Investor.
ReplyDeleteYou have mentioned Reliance money is charging 2.25 % for investing in fund. I came to know that they are charging Rs. 75 for lumpsum and 15 for SIP. Isn't that correct? Is 2.25% hiden charge?
ReplyDeleteThis is realy Nice Info, in simple words. Well done.
ReplyDelete